If indeed the new Track Attack SRT Viper is so good, the time to run it at the Nurburgring was yesterday. If this does not happen soon, there will be another slash in Viper production and more jobs lost.
Get off your behind Ralph and start attending to business. Time to raise the money and make this run. General Motors is refusing to disclose the C7 ring time, this would be a perfect opportunity to get ahead of Corvette. Wake up Ralph!!!
The TA has the potential to at least equal the last ACR at the ring, time to put it to good use. Unless things are not as they seem with TA?
Wednesday, March 5, 2014
Will the price increases of Corvette C7 Stingray generate more SRT Viper sales?
Two completely opposite approaches to selling cars: General Motors announcing price hikes for Corvette C7 and Chrysler and its dealers slashing prices on remaining 2013 and recently arriving 2014 Vipers. Which one is a better approach?
General Motors raises prices hoping to ride the wave of accolades greeting the new Corvette and anticipation toward the upcoming Z06 for no other reason besides the fact it is a free market and General Motors can do it just because... There is absolutely no changes to the cars affected by higher pricing and still the same shitty paint quality, mechanical and fit and finish problems. There is also an indication that this is only the first phase of the price increase, with the next one coming for the model year 2015.
So where does this leave the Viper, the victim of totally flawed initial marketing and careless attitude toward journalists testing and reviewing it. Since many dealers initially decided to order the most expensive GTS variant and unilaterally decided to load their cars up to the max with options driving the car into 150k region, BEFORE so called "market adjustment", these cars, no matter how much the discounts will be, will remain a tough sales, especially considering that they will have to compete against SRT's own Track Attack version of the base SRT car. Even with discounts, these cars are still in the 120k range, putting them price wise out of the contest with even the most expensive version of the upcoming Z06.
However, IF the dealers have learned something, they will start ordering the most basic version of the Viper, the SRT and resist the urge to load it up with options nobody wants to pay for. This way, there will be a direct choice for the buyers, not just shopping for the Z06 but even for a fully loaded version of the new car which the first price hike will easily hit 80k figure, only several thousands less than the discounted SRT Viper.
Given the choice between discounted SRT Viper and comparably priced Corvette, chances are very good the sales of Viper could increase exponentially. Now, if only Gilles and Chrysler can figure out this part and dealers can resist the temptation of hoping to make an extra buck or two...
There is no doubt that SRT Viper is a better car than any C7 Corvette, if there is no improvement in sales of Viper now, the car is fully doomed.
General Motors raises prices hoping to ride the wave of accolades greeting the new Corvette and anticipation toward the upcoming Z06 for no other reason besides the fact it is a free market and General Motors can do it just because... There is absolutely no changes to the cars affected by higher pricing and still the same shitty paint quality, mechanical and fit and finish problems. There is also an indication that this is only the first phase of the price increase, with the next one coming for the model year 2015.
So where does this leave the Viper, the victim of totally flawed initial marketing and careless attitude toward journalists testing and reviewing it. Since many dealers initially decided to order the most expensive GTS variant and unilaterally decided to load their cars up to the max with options driving the car into 150k region, BEFORE so called "market adjustment", these cars, no matter how much the discounts will be, will remain a tough sales, especially considering that they will have to compete against SRT's own Track Attack version of the base SRT car. Even with discounts, these cars are still in the 120k range, putting them price wise out of the contest with even the most expensive version of the upcoming Z06.
However, IF the dealers have learned something, they will start ordering the most basic version of the Viper, the SRT and resist the urge to load it up with options nobody wants to pay for. This way, there will be a direct choice for the buyers, not just shopping for the Z06 but even for a fully loaded version of the new car which the first price hike will easily hit 80k figure, only several thousands less than the discounted SRT Viper.
Given the choice between discounted SRT Viper and comparably priced Corvette, chances are very good the sales of Viper could increase exponentially. Now, if only Gilles and Chrysler can figure out this part and dealers can resist the temptation of hoping to make an extra buck or two...
There is no doubt that SRT Viper is a better car than any C7 Corvette, if there is no improvement in sales of Viper now, the car is fully doomed.
Subscribe to:
Posts (Atom)