Here it is, another dumb move by Chrysler, resuming production of the former SRT and current Dodge Viper, making 2014 cars past the middle of the year.
Apparently stupidity runs rampant among Chrysler and Fiat execs and it does not really matter if Ralph Gilles runs the Viper ship of fools or anyone else.
What possible reason would Chrysler have to resume 2014 car so late in the production year? There are a few reasons why this can happen but none are benefitting Viper long term future.
1. Continuing production of the current model year will prevent further discounting of the current 2014 cars although this is doubtful considering how many 2013 are still sitting around. A smart move would be to end 2014 now and end up with fewer cars being discounted next year but apparently short term benefit is the more important one, no matter what the consequences will be next year.
2. Lack of improvements and upgrades available to create incentive for anyone to buy the Viper. In other words, there has been absolutely no new development to motivate buyers to spend the money on a car that has not sold for the last two years. Apparently nobody bothered to improve the horsepower, tenability and offer better performance options for the Viper? Oh yes, there should be a few more color options and interior combinations that without any doubt will work like a charm to increase the sales, just like they did already.
There is a possibility that the production of Viper is coming to a complete end, thus, nobody wants to waste money on a losing proposition. Financially, this makes most sense, no matter how sentiumentally unfortunate this may be.
