Apparently even after Ralph Gilles was let go from his SRT CEO gig, things are not getting any better, in fact, they are getting even worse.
First of all, there are still 2013 non Dodge Vipers sitting unsold-nothing is being done to push them off the floor. If there is anything that should be done it is the first batch of the SRT Vipers that should disappear but nah, too obvious for Chrysler execs to figure out.
Then, there is another truly stupid thing: vouchers issued to CURRENT GENERATION 5 owners to supposedly convince them to trade in their current cars, the same ones that just took a 15k beating, only to trade sideways, not up, for another car that is exactly the same as the one they already have. Is this stupid or what?
Here is the kicker: IF this idiotic scheme worked, then the market would be flooded with used Generation 5 Vipers that owners who bought at original MSRP would be trying to sell for more than the new ones can be had-NOT GONNA HAPPEN!!!
Here is a smarter idea: issue vouchers to previous generations owners and entice them to buy the new Viper, this way, the new cars will not have to compete with slightly used. Furthermore, end this generation quickly, it is a true embarrassment and laughing stock, purely due to marketing. Issue vouchers to current Generation 5 owners for GENERATION 6 cars. Otherwise, there will be no generation 6 and it will be the end to Viper.
Sergio, are you listening?
