Wednesday, February 4, 2015

A missed opportunity with 2015 Dodge Viper TA 2.0

The designation of the new "track oriented" Dodge Viper is actually even worse than the first TA.  Not only is TA in most people minds firmly associated with TRANS AM but now, it also has a VERSION attached to it...

Version number is fine with computer software, it is actually necessary but what on Earth would motivate +Chrysler Group LLC  and specifically, its +Dodge division to recognize versions of the same car?  Not only this approach suggests a failure the first time around, with TA 1.0 but it is also another blow to already non existent resale value of those few Vipers that somehow managed to be sold in the first place.

Nevertheless, the newest TA is a sad testimony to absolute lack of motivation in the Chrysler ranks to spend any time improving the car and really making it track worthy while giving it at least a bit of street worthiness.  In essence, the new TA is a rehash of the previous Generation 4 Viper ACR approach, right down to the ancient, fixed rear wing that has to be manually adjusted to account in changes in its angle.

The new TA costs over 100k and of course, can be had with a custom paint job and whole array of bullshit trinkets that have absolutely zero value on the track.  Instead of equipping the car with true high performance fully adjustable coil overs, the car still uses the magnetic ride control and no ability to adjust anything else that could be of value at the track, including the ride height.

Maybe, maybe, when not busy pumping up more power into the Hellcat evil twins, the Dodge CEO, Tim Kuniskis could consider contracting out the rear wing/spoiler design to others, including +Porsche or +Jaguar and for over 100 grand, at least offer a power operated and adjustable angle rear wing to move this dinosaur at least partially into 21st century? 

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